{"product_id":"gaaconomics","title":"GAAconomics","description":"\u003cp\u003eWhy won’t hurling and Gaelic football become professional?\u003cbr\u003e\r\nWhat would it cost to build a stand on Hill 16?\u003cbr\u003e\r\nHas Kilkenny’s dominance of hurling turned sponsors off the hurling championship?\u003cbr\u003e\r\nWhat is the ‘semi-final dilemma’?\u003cbr\u003e\r\nWhat was the most significant purchase in the GAA’s history?\u003cbr\u003e\r\nWhat happens when Sky Sports comes calling?\u003cbr\u003e\r\nAnd, by the way, what county supporters are so mean they bring their own sandwiches to the All-Ireland final?\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cem\u003eGAAconomics\u003c\/em\u003e is a unique sports book which will ensure you never again look at hurling and Gaelic football the same way. Michael Moynihan talks frankly to current and recent GAA managers, players, officials and presidents, as well as economists, historians, statisticians, marketing experts and accountants, and gets the inside story on how money courses through the GAA.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThere’s more to the GAA than wondering who’ll win next Sunday.\u003c\/p\u003e\u003cp\u003eThe greatest \u003cem\u003eamateur\u003c\/em\u003e sports association in the world? Michael Moynihan takes a look behind the scenes to reveal the truth about the GAA and money, finding answers to the awkward questions. \u003c\/p\u003e","brand":"Gill Books","offers":[{"title":"Paperback","offer_id":55123911934339,"sku":"9780717154531","price":16.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/3664\/7811\/files\/e3ec20a4a7ec8194751a17f28408c9e5.jpg?v=1741013015","url":"https:\/\/shop.gill.ie\/products\/gaaconomics","provider":"Gill","version":"1.0","type":"link"}