{"product_id":"make-that-grade-marketing","title":"Make That Grade Marketing","description":"\u003cdiv\u003e\r\n\u003cdiv class=\"NormalParagraphStyle\"\u003e\u003cstrong\u003eAn overview of marketing principles and concepts, updated to reflect the challenges of the global recession.\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"NormalParagraphStyle\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eNew to this edition:\u003c\/strong\u003e \r\n\u003cul\u003e\r\n\u003cli\u003eImpact of the economic downturn on pricing\u003cspan style=\"white-space: pre;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eNew technology for marketing information and research\u003c\/li\u003e\r\n\u003cli\u003eImpact of online distribution\u003cspan style=\"white-space: pre;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eNew methods of marketing communications\u003cspan style=\"white-space: pre;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eNew case studies at the end of each chapter\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"NormalParagraphStyle\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePresented with clearly defined learning objectives and revision questions at the end of each chapter.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\r\n\u003cli\u003eWritten with a clear focus on the learner.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"NormalParagraphStyle\"\u003e\n\u003cbr\u003e\r\n\u003cstrong\u003eSUITABLE FOR\u003c\/strong\u003e\n\u003c\/div\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cspan style=\"white-space: pre;\"\u003e \u003c\/span\u003eStudents taking a marketing module as part of a degree or diploma programme.\u003cspan style=\"white-space: pre;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003e Students taking Marketing Institute of Ireland exams.\u003cspan style=\"white-space: pre;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003e Students taking marketing modules at FETAC Level 6.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\r\n\u003c\/ul\u003e\u003cp class=\"NormalParagraphStyle\"\u003eAn overview of marketing principles and concepts, updated to reflect the challenges of the global recession.\u003c\/p\u003e","brand":"Gill Education","offers":[{"title":"Paperback","offer_id":55123885064579,"sku":"9780717149827","price":23.45,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/3664\/7811\/files\/fab4d102b89e1ad314a9e4e9483c7245.jpg?v=1741011819","url":"https:\/\/shop.gill.ie\/products\/make-that-grade-marketing","provider":"Gill","version":"1.0","type":"link"}