{"product_id":"more-than-a-game","title":"More than a Game","description":"\u003cp\u003eThe GAA is more than a game. It’s a cornerstone of Irish identity – woven into parishes, families and the national psyche. But behind the passion and pride lies a question that has never really been asked. Where is the GAA going?\u003c\/p\u003e\r\n\u003cp\u003eIn this revealing and timely book, acclaimed journalist Michael Moynihan explores how the GAA is changing, and what it means for the Ireland it serves. Is it still a grassroots, amateur participation movement? Is it a delivery system for elite sport? Is it a real estate organisation with thousands of premises? With sharp insight and deep research, Moynihan tackles the big questions – from unregulated payments to stadium sponsorships, broadcasting controversies, and postponed games for pop concerts. Moynihan lifts the lid on the inner workings of the GAA at a crossroads. At once thoughtful, balanced and bold, Moynihan shows us the organisation behind the headlines – and why its future matters to us all.\u003c\/p\u003e\u003cp\u003eEssential reading for anyone who cares about the past, present and future of the GAA.\u003c\/p\u003e","brand":"Gill","offers":[{"title":"Paperback","offer_id":56034824847747,"sku":"9781804582039","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/3664\/7811\/files\/a4a9b44a99d3d2c1af981f89742fce77.jpg?v=1752920769","url":"https:\/\/shop.gill.ie\/products\/more-than-a-game","provider":"Gill","version":"1.0","type":"link"}