{"product_id":"retailing-in-ireland","title":"Retailing in Ireland","description":"\u003cp\u003e\u003cstrong\u003eA unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eAddresses contemporary retail themes and issues within the following subjects:\u003c\/strong\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMarketing and Branding\u003c\/li\u003e\r\n\u003cli\u003eSpatiality\u003c\/li\u003e\r\n\u003cli\u003eTechnology\u003c\/li\u003e\r\n\u003cli\u003eStrategy\u003c\/li\u003e\r\n\u003cli\u003eRegulation\u003c\/li\u003e\r\n\u003cli\u003eEconomics.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/li\u003e\r\n\u003cli\u003eProvides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAnalyses the productivity and efficiency of Ireland’s distribution model in comparison with international norms.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiscusses changing consumer trends and characteristics, analysing their impact on the retail offering.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\r\n\u003cli\u003ePresents an overview of the internationalisation of the Irish retail sector.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\r\n\u003cli\u003eReviews the influence of regulation on retail development in Ireland.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\r\n\u003cli\u003eExplores the impact of technology on decision-making,including location optimisation, customer targeting and online retailing.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAssesses the rise of collaborative independent retail networks and the role of community-based retailing in the future development of the sector.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWritten by a team of specialist lecturers from the Republic of Ireland and Northern Ireland.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eWritten for:\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\u003cli\u003eStudents of retailing at undergraduate and postgraduate level\u003c\/li\u003e\r\n\u003cli\u003eMarketing students taking a specialist retail module\u003c\/li\u003e\r\n\u003cli\u003eRetailing practitioners in Ireland\u003c\/li\u003e\r\n\u003c\/ul\u003e\u003cp\u003eA unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.\u003c\/p\u003e","brand":"Gill","offers":[{"title":"Paperback","offer_id":55123900727683,"sku":"9780717152674","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/3664\/7811\/files\/f1ad40f5c0caff15730da1cd85a7198e.jpg?v=1741012549","url":"https:\/\/shop.gill.ie\/products\/retailing-in-ireland","provider":"Gill","version":"1.0","type":"link"}