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Make That Grade Marketing

Make That Grade Marketing

By (author) Margaret Linehan By (author) Thérèse Cadogan

Title

9780717149827

€23,45 EUR
€23,45 EUR
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Publisher: Gill Education

Publication Date:

Number of Pages: 244

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
  • New to this edition:
    • Impact of the economic downturn on pricing
    • New technology for marketing information and research
    • Impact of online distribution
    • New methods of marketing communications
    • New case studies at the end of each chapter
  • Presented with clearly defined learning objectives and revision questions at the end of each chapter.

  • Written with a clear focus on the learner.

SUITABLE FOR
  • Students taking a marketing module as part of a degree or diploma programme.
  • Students taking Marketing Institute of Ireland exams.
  • Students taking marketing modules at FETAC Level 6.

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.

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